My long time friend and fashion designer Christophe Billebaut and I joined forces to create a new line of clothes under the TRIU label. At TRIU, we believe that true beauty is never on the surface. It’s hidden beneath the layers of everyday life, waiting to be discovered by those who take the time to dig deeper. Our name, TRIU—The River Is Underneath—reflects this belief. Just as a river flows quietly beneath the earth, carrying life and beauty along its course, the world is filled with unseen wonders that require patience, persistence, and effort to uncover. But digging, as any explorer knows, is not always easy. It takes time, care, and a certain relentless spirit. In a fast-paced world where distractions abound, TRIU is here to remind you that beauty is worth the pursuit. Yet, we also understand that our lives are busy, and sometimes we need those moments of instant satisfaction, that glimpse of beauty without the wait. That's why, as beauty miners, we’ve dedicated ourselves to creating products that offer both—an experience of deeper meaning for those who seek it, and immediate elegance and utility for those who need it now. At TRIU, we invite you to explore the beauty beneath. Whether you’re looking for the tangible elegance of our collections or the deeper meaning in what we create, you’ll find that every TRIU product is a gateway—a passage to that quiet river of beauty flowing just beneath the surface of the world.